As the Lunar New Year approaches, Liu Yuezhi of Beijing's Fengtai District has already made a shopping list for the Spring Festival. Recently, it has become a great pleasure in retirement to occasionally pick up a mobile phone and listen to introductions, see features, and compare prices on major shopping platforms or live broadcast rooms. “Some products have long been my favorites and I buy them when the price is right.” Liu Yuezhi told his reporters that with the help of his children, he has no choice but to shop smartly on e-commerce platforms like Taobao. , JD., group solitaire, etc. can be ordered. "Online shopping isn't difficult at all and I 'cut the knife' to my group of friends." Liu Yuezhi said.
Like Liu Yuezhi, more and more elderly people have joined the "online shopping army" and become a new force in Internet consumption. According to the "2022 Silver Hair Consumer Trend Report" published by JD.com, from January to August 2022, the silver hair group's transaction volume, number of buyers, and per-capita order volume increased 3 times, 1.8 times, and 1.7 times. 10 times each compared to 2018.
"An important driving force behind rapid access to the Internet for the elderly has been a corresponding change in Internet software in recent years." Jiang Zhao, research assistant at the Ministry of Commerce's Institute of Transactions and Consumption, said that on the one hand, e-commerce applications have launched a large-scale version. , streamlined features, voice streaming and other barrier-free services have improved the convenience of online consumption for the elderly. Products and services that require health care, cultural entertainment and social entertainment for the elderly have greatly increased the interest of the elderly group in Internet consumption.
Health is a consumption area that the elderly pay more attention to. The new crown epidemic has accelerated the adoption of healthy life by the elderly group on the Internet. Elderly consumers' needs for food and health management, daily management, physical examination monitoring and other aspects have created a new scenario of digital and intelligent consumption. . . Pocket Technology products such as smart blood pressure monitors, ventilators and blood glucose meters have become popular health choices for seniors.
Tang Ning, 59, has suffered from "old cold feet" for years. During 'Double 11' last year, his daughter bought him smart knee. "The old model always needs to be plugged in. The new model can not only heat, massage and moxibustion, but also charge and use, and it is easy to wear. It can protect the knee without affecting movement. It is very convenient. . " Tan Ning is very satisfied with this technology tool. In his opinion, the most important thing in online shopping is helping him solve the problems he needs, but he doesn't know what to buy.
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